Ames, an aristocratic New Englander, rebelled against Broadway commercialism and built the Little, then with only 299 seats, as an intimate house for the production of noncommercial plays that were too risky to stage in large Broadway theatres. The tribute was deemed fitting by the theatrical community, since the first theatre bearing the name of Helen Hayes, on West 46th Street, had been torn down in 1982 to make way for the Marriott Marquis Hotel.Ī century ago, The Little Theatre was built by producer Winthrop Ames. In July 1983 theatre was officially renamed the Helen Hayes Theatre in honor of one of America's most beloved actresses.
Its interior was redesigned by ADCADESIGN: Wayne Adams, John Carlson, and Wolfgang H. In 1981 this group spent a considerable amount to restore the house. In 1979, The Little Theatre was purchased by the Little Theatre Group - Martin Markinson and Donald Tick - with Ashton Springer serving as managing director. 44th Street, opened with John Galsworthy's play The Pigeon. Drawing from Playbill's "At This Theatre" - Louis Botto and Robert Viagas' popular history book of Broadway venues ( on sale at ) - here's an abridged look at the life and times of the Hayes: Off-Broadway's not-for-profit Second Stage Theatre is in the process of purchasing the venue as its Broadway home. The Hayes is the smallest of Broadway's venues 583 seats are sold for the current tenant, the Tony Award-nominated musical Rock of Ages. The words "Little Theatre" can still be seen on the facade above the doors.
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